Common Chinese internet search topics

What do Chinese internet users look for on the internet, and how does it differ from the English speaking world?

The Chinese-language blog Lookin' for IT, seen via the China Digital Times, offered interesting insight into this question. A quick glance might suggest that Chinese internet users are interested in making money, beauty and a little romance, while Westerners want to know about illness, romance and technology.

What are the top ten "What is" questions searched by Chinese Internet users - according to Baidu (the most popular Chinese search engine)?
1) What is a mutual fund?
2) What are warrants?
3) What are stock-index futures?
4) What are stocks?
5) What is e-commerce?
6) What is love?
7) What is 3G? (Third generation wireless technology)
8) What is corporate culture?
9) What is "scientific view of development?"
10) What is OEM? (Original Equipment Manufacture)

The top ten "What is" questions by English users around the world, according to Google:
1) What is love?
2) What is autism?
3) What is rss?
4) What is lupus?
5) What is sap?
6) What is bluetooth?
7) What is emo?
8) What is java?
9) What is hpv (human papillomavirus)?
10) What is gout?

The top ten "How to" questions searched by Chinese Internet users - according to Baidu:
1) How to reduce weight?
2) How to speculate in stocks?
3) How to open up the registration form?
4) How to lighten your skin [a beauty treatment popular in China]?
5) How to apply make up?
6) How to buy mutual funds?
7) How to make money?
8) How to start a business?
9) How to kiss?
10) How to manage wealth?

The top ten "How to" questions by English users around the world, according to Google:
1) How to kiss?
2) How to draw?
3) How to knit?
4) How to hack?
5) How to dance?
6) How to crochet
7) How to meditate?
8) How to flirt?
9) How to levitate?
10) How to skateboard?